As Published in the Summer 2014 Edition of NJ Lifestyle
WE HAVE ALL HEARD THE NUMBER ONE RULE OF INVESTING – BUY LOW, SELL HIGH. Simple in theory, yet counter intuitive to what our emotions dictate. Many times as the markets are soaring to new highs, our emotions tell us to, as Jim Cramer would say, “buy – buy – buy.” March 2009 proved to be one of the best investment opportunities with a nearly 200% gain since; however, our emotions at the market bottom begged us to sell. Keeping our emotions in check, especially fear, greed, and regret, is vitally important for the long term success of any investment portfolio.